Open Arms of Minnesota prepares and delivers medically tailored meals to critically ill Minnesotans free of charge, made possible by neighbors.
The slogan “made possible by neighbors” was authored for this identity system born from their large family of volunteers that keep operations running and neighbors fed.
The color palette resonates the organic nature of the meals while the compositions and graphics are fun and playful to make mealtime a highlight during recovery.
Food packaging is printed on recycled paper in a single tone depending on the customer’s dietary plan to keep costs efficient and diets instantly recognizable for older demographics and volunteers.